Guest post by James Gunter
Although many people think Twitter is frivolous and only a way to follow vapid celebrities, it is actually one of the most powerful social marketing tool available to any company. It’s no wonder that some of the biggest companies, like Apple, Microsoft, the TV networks, movie studios, and more have Twitter accounts with hundreds of thousands of followers. As a network marketer, you should be using Twitter as well. It’s a great way to talk to your current customers and new sales recruits and to connect with new customers and other people who may be interested in joining your organization.
Follow and Be Followed
Twitter is similar to Facebook in that you create a profile and then you can follow other tweeters—and they can follow you. First of all, it’s a great way to connect with current customers and sales associates. You can learn more about their lives and what they like to do through their tweets, and you can share a bit more about yourself and what you do with them as well. It’s a great tool for building relationships and understanding people in your organization more.
Update
But more than simply following everyone you know on Twitter, you need to get your message out there are well. Tweet about the latest products you are selling, or about deals, specials, and promotions you are running. You can even offer special deals only to people who follow you on Twitter, giving potential customers an incentive to learn more about your company and your products.
As well, make sure you optimize your tweets for success by using hashtags (#) and keywords, so other people who are looking for products like yours can find you easily. Remember, all your tweets are public, so anyone could be listening or searching for keywords you are emphasizing. And that’s a great way to pull in new customers and recruits.
Promote
Lastly, make sure you make your tweets available to people outside of Twitter. You can tie your Twitter feed to your Facebook account so that your tweets are published simultaneously on both networks. And you can post a Twitter box on your website for your site visitors to see—which is also an invitation to join. You can even encourage your Twitter followers to retweet (RT) your tweets to all their friends, promoting your Twitter feed and products.
Twitter can be a great tool for network marketers because it allows you to easily stay in touch with your customers and fellow sales associates. And it gives you great tools for promoting your products across Twitter and the web.
About the author: James Gunter is a writer and social media marketing enthusiast who runs a web content creation company. He enjoys writing about seo, tech products, and online education.
